The Griffith University campaign was created to advertise the lesser known subjects at the university with placements needing to be filled. These were Marine Sciences, Water Resource Management and Public Health. A large outdoor campaign including TV, radio and press was launched to promote potential students to look at the bigger picture and gain interest in these areas. This project was taken from initial concept right through to TV shoot, photography and roll out of the media campaign. From there, Griffith University also advertised other degrees through press only with the Bigger Picture theme.